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How Well Do You Handle Defeat?
“When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.”
― Napoleon Hill, Think and Grow Rich
Something that ALL entrepreneurs are going to experience is defeat. Now whether it is a temporary defeat or a permanent defeat is up to you.
The thing is no matter how good your plans are, you are still more often than not going to have some problems that will arise. When I first got started in internet marketing it seemed like more often than not I would put a lot of effort into creating my sites and I either couldn’t get traffic to it or I couldn’t get the traffic I did get to my website to convert into sales.
But instead of just giving up and trying something else, I would instead try to learn from it. I would try to do better keyword research, focus on a different niche, and try to better target my audience. Trust me I know how easy it is to get frustrated with things especially after having put quite a bit of effort into it. However quitting and going in a completely different direction is usually not the solution. Instead you need take a step back and see what adjustments you can make to your plan.
Eventually after quite a bit of tweaking to my websites I was able to start making sales and I eventually wised up to building myself a targeted mailing list (If you’re not doing this you absolutely need to get started doing it, they don’t say “THE MONEY IS IN THE LIST” for nothing) as well. My being stubborn and cheap about building a mailing list cost me quite a bit of money actually. You see when most people come to your website they will usually NOT buy whatever product you’re either selling or are an affiliate for. However if you’re able to get them signed up to your list and if you mail your list in the right way you can very often turn those who signed up to your list into BUYING CUSTOMERS.
Barbara Corcoran of ABC’s Shark Tank was doing an interview that I came across and she makes a very good point as to how people who handle defeat well are able to earn more money when it comes to making sales (Whether it be selling real estate or selling products online) than those who let defeat get to them.
You can watch the interview with Barbara Corcoran below:
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